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social media marketing

My social media marketing approach is a cycle that includes strategy and performance management that increases your following, converts your audience to loyal customers, and pushes your brand forward.

Acuity Lighting Brands

Acuity Brands is a leading lighting B2B company whose social personality is educational and takes an inbound approach to convert followers.

Our goal was to increase brand awareness, provide customers with valuable product information and support sales. 

My copy strategy for their Facebook, Instagram, LinkedIn, and Twitter accounts were designed to do just that. I:

  • Analyzed the competition

  • Informed and added value to their audience 

  • Created copy that was specific to each social media platform

  • Facebook
  • Twitter
  • Pinterest
  • Instagram

Social Xeno

Social Xeno is a boutique social media agency who uses authenticity and innovation to help their clients stand out amongst the noise. They came to me in need of consistent content that engages their audience to action.


To improve SocialXeno’s look, feel, and overall engagement, I:

  • Showcase their expertise

  • Grow an engaged community through the use of leads.

  • Repurpose content for each channel; including their blog

  • Use interactive media, bright graphics, scroll-stopping one-liners, and other best practices.

With my support, Social Xeno has been able to take their social and content implementation to the next level. 

  • Facebook
  • Instagram