and A Plan.
and i got it!
B2B/B2C BRANDING, CONTENT MARKETING, & COPYWRITING
I write content and copy for businesses and nonprofits that solves problems, provide value, and keeps your readers coming back for more!
Like, love, or hate it, content marketing and copywriting is here to stay.
It's more important now than ever before to produce authentic content and data-driven copy. In a world of blogs, emails, social media, videos, and infographics, your words must be bold and memorable to connect with your audience.
Do you know that poor writing may actually hurt your business?
You may believe that producing more content is the key to getting seen, bad copy, in general, is expensive and damaging to your brand. Data shows that irrelevant and insufficient content leads to an 83% decrease in engagement. While
Be honest, could your copy or content marketing strategy use a boost?
Are you missing opportunities to connect with your audience because your copy is poorly researched, structured, and lacks value? Do you need someone to create copy or a content plan for your brand?
Well, hello there, I'm Whitney, and I'm your woman!
For nearly 10 years, I worked to improve the communications of Fortune 500 companies and organizations, where I developed content and copy that produced record results. Today, I use my skills and expertise to help businesses, brands, and nonprofits reach their marketing and revenue goals.
My services include blogs, articles, infographics, case studies, branding, content strategy, email campaigns, UX writing, and copywriting.
I specialize in B2B/B2C multi-channel copy and messaging for business startups, growth and management, health and wellness brands, nonprofits, educational institutions, financial technology, and diversity, equity, and inclusion.
Content Marketing Writing
I create authentic content for your marketing campaigns. I also repurpose old content and help you develop a plan that will inspire your audience to take action. I use my years of experience in education, health and wellness, programming, and management to help businesses connect with their consumers and other brands.
Content & Brand Strategy Development
Writing content without a plan is like having many ingredients, but not the ones you need to make your recipe. It's essential that each piece of content is created with intention, and supports your larger goal(s). I follow SEO, social media, analytics, and trends to ensure I have the latest tools to develop your content marketing solution.
Your users journey isn't linear. In fact, it starts way before the point of sale. From apps to product guides, your UX writing should K-I-S-S, keep it simple stupid. By working closely with the UX design and data analysis teams, I seek to understand and simplify your user's journey. I create conversational writing that prioritizes usability and solves anticipated problems.
I use SEO keywords, audience personas, and qualitative feedback (i.e., customer reviews/surveys and client interviews), to create copy for your company that is persuasive, converts, and saves you time. You will be confident in knowing that the copy that I craft is well-researched, speaks directly to your target audience, improves your SERP rankings, and ultimately increases your bottom line.